Pegasus Sports signs major deal with Scott Bicycles Wednesday, 06 Oct 2010 08:40pm Scott Bicycles has become the bicycle and helmet sponsor of cycling team Pegasus Sports in a multi-year deal starting in 2011. Read more
Bunnings sponsors of new one-day cricket Wednesday, 06 Oct 2010 08:39pm Wesfarmers-owned hardware retailer, Bunnings has signed a unique sponsorship deal with Cricket Australia that will see it receive naming rights of the new format one-day domestic series for the next five years. Read more
Sinopec becomes Bathurst 1000 sponsor Tuesday, 05 Oct 2010 08:37pm Chinese petroleum and chemicals company, Sinopec has become a major sponsor of the V8 Supercars iconic Bathurst 1000 race. Read more
Betting agency sponsorships to take a hit following investigation Tuesday, 05 Oct 2010 07:41pm Sponsorship from betting agencies is set to take a hit following the likely announcement of a betting scandal involving NRL players. Read more
Vodafone appoints Wingman Marketing for Ashes Tuesday, 05 Oct 2010 06:59pm Vodafone Hutchison Australia has appointed specialist marketing company, Wingman Marketing to manage its brand activation for the forthcoming Ashes Test Cricket Series. Read more
Cricket Australia set to announce new sponsor of controversial domestic series Friday, 01 Oct 2010 06:39pm Cricket Australia will announce a major sponsor for its controversial new format one-day domestic series, according to Peter Young, general manager of public affairs of CA. Read more
$16 million spend on new sponsorship this quarter Friday, 01 Oct 2010 05:14pm More than $16 million in new sponsorship deals have been recorded by Sponsorship News in the third quarter of 2010. Read more
Collingwood has Australia's largest social media footprint, research finds Friday, 01 Oct 2010 05:10pm AFL club Collingwood has the biggest social media presence of any of Australian sporting team, according to the latest data from U.S. sports marketing consultancy, Coyle Media. Read more
Telstra sponsors Randwick's Super Saturday Thursday, 30 Sep 2010 09:14pm The Australian Jockey Club has announced Telstra as its new naming rights partner of this weekend's Epsom Super Saturday. Read more
Richmond and Gold Coast to play AFL games in Cairns Thursday, 30 Sep 2010 09:05pm AFL club Richmond Tigers will play a home premiership match against the new Gold Coast Suns in Cairns each season for the next three years under a deal announced today. Read more
