US$600 million spent on tennis sponsorship Tuesday, 24 Aug 2010 08:21pm Companies will spend US$600 million globally on sponsorship of amateur and professional tennis tournaments in 2010 according to sponsorship research company IEG. Read more
TAG Heuer sponsors Perth 2011 ISAF Sailing World Champs Monday, 23 Aug 2010 08:35pm Swiss watch brand, TAG Heuer has become a sponsor of the Perth 2011 ISAF Sailing World Championships. Read more
Chicken Treat back Perth Glory community programs Monday, 23 Aug 2010 08:26pm WA fast food restaurant, Chicken Treat, has renewed and increased its sponsorship of the Perth Glory A-League club and become the naming rights sponsor of club's community programs. Read more
Film Festival sponsorship "educating Australians about vodka": Beam Global Monday, 23 Aug 2010 04:37pm Beam Global hopes the promotion of its Russian Standard vodka brand through the Russian Film Festival will expose Australians to the concept of drinking vodka without mixers, says senior brand manager, Andrew Skehan. Read more
The Coffee Club renews Roar deal Friday, 20 Aug 2010 06:53pm Coffee shop chain, The Coffee Club has renewed its major sponsorship of the Brisbane Roar A-League club for three more years. Read more
Open Universities sponsors AFL Players' Association Friday, 20 Aug 2010 06:46pm The AFL Players' Association has announced that online education organisation, Open Universities Australia (OUA), will become a major sponsor. Read more
Swans video goes viral Friday, 20 Aug 2010 04:10pm The Sydney Swans ALF club has released a short video through YouTube promoting its weekend clash with the Western Bulldogs. Read more
QBE backs Sydney Swans Academy Thursday, 19 Aug 2010 08:37pm Insurance company QBE has extended its sponsorship of the Sydney Swans to include the AFL club's new junior development program. Read more
The Arts Centre signs two new deals with more to come Thursday, 19 Aug 2010 08:29pm Melbourne art and cultural event venue, the Arts Centre, has signed new sponsorship deals with Yarra Valley vineyard, Yering Station and hotel operator, Art Series Hotel Group. Read more
Speedo renews sponsorship of Eamon Sullivan Thursday, 19 Aug 2010 07:54pm Speedo has renewed its partnership with sprint swimmer Eamon Sullivan, extending the contract until May 2013. Read more