Telstra has confirmed it will not be a partner of the Australian Commonwealth Games team this year for the first time in 20 years, and has also served notice that a change in its sponsorship strategy will see it end its long-running major sponsorship of Swimming Australia.
Read more
Construction company Coldwell Banker New Homes - Watermark Homes will be an associate sponsor of NBL team the Townsville Crocodiles.Read more
Electronics retailer Sanyo has extended its ten-year partnership with NRL club Penrith, with the renewal of its major sponsorship for a further year, with a two-year option.Read more
Home loan company Aussie has continued its move away from sport sponsorship after deciding to end its association with the Collingwood AFL club at the end of this season.Read more
Eyewear company OPSM has signed as the official eye care provider of the NRL for the next three years.
Read more
National Foods through its Pura Light brand has renewed its naming rights deal for the 2012 South Australian Port Pirie Pura Light Start State Masters Games.
Read more
The WA Government has pledged over $80 million for the upgrade of ME Bank Stadium in Perth, while the Federal Government will kick in $3.5 million for the redevelopment of Melbourne's Victoria Park AFL ground.
Read more
Building engagement with consumers and retailers through club level NRL partnerships is a key priority for Bundaberg Rum, according to Diageo's new national events & sponsorship manager, David McKenna.
Read more
As tipped by Sponsorship News last month, Lexus has become the official motor vehicle partner of the Australian Rugby Union.Read more
Westpac Bank has announced new partnerships with both the Sydney and Perth City to Surf fun run events.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.