The NRL sponsorship program has emerged largely unscathed from the global financial crisis, and while sponsors cut back leveraging programs last year, the league expects leveraging budgets to return strongly this season, says NRL marketing director, Paul Kind.
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Netball Australia has signed a major sponsorship deal with online retailer, DealsDirect.com.au.
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Companies' cash sponsorship budgets may have shrunk in recent years, but the Australian Business Arts Foundation has experienced a major resurgence in companies donating their time to arts organisations, according to CEO Jane Haley. Read more
A new survey on participation in the arts has split the Australian public into four attitudinal segments which have important implications for marketers.Read more
The Australian Marketing Institute has called for entries for its 2010 for Marketing Excellence awards.
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The Australia Business Arts Foundation (AbaF) is calling for nominations from arts and cultural organisations, businesses, and individual artists for the 2010 AbaF Awards.
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The three new ready to drink (RTD) products launched by distilled spirit company, Beam Global Australia this week might move toward event sponsorship to increase awareness. Read more
Major sponsors of the Newcastle Knights NRL Club are reported to be reviewing their partnerships in the wake of the latest drug scandal to hit the club. Read more
A spate of well publicised off-field incidents in 2009 hasn't dampened corporates' appetite for the National Rugby League, with the competition writing an additional $3 million in sponsorships with one new major deal and four renewals.
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Healthy food distributor Lite n' Easy, has extended its coaches' sponsorship with the Richmond Tigers AFL club for a further two seasons.Read more
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