Betezy to hedge its bet through multi-sports sponsorship Tuesday, 13 Apr 2010 08:31pm Betezy is looking to further boost its sponsorship involvement with the AFL and NRL, and may also look to deals with other major sporting codes says Betezy general manager, Ryan Kay. Read more
Woodstock bourbon impressed by Crusty Demon's appeal Tuesday, 13 Apr 2010 08:30pm Independent Distillers owned bourbon brand Woodstock, will be the presenting partner for superbike act Crusty Demons at all its live shows in Australia and New Zealand for the next three years. Read more
Diageo seeks new national events and sponsorship manager Tuesday, 13 Apr 2010 07:07pm Diageo is searching for a replacement for its outgoing national events and sponsorship manager Paul Fraser. Read more
Trend Micro targets 'non-techies' through Tigers deal Monday, 12 Apr 2010 09:35pm Internet security provider Trend Micro is the new back-of-shorts sponsor for NRL team the Wests Tigers for season 2010. Read more
Questions raised over growing sponsorship category Monday, 12 Apr 2010 09:30pm The NRL has rebuffed an approach from FullTiltPoker.net to purchase advertising on its website amid concerns over the legalities of promoting online poker companies. Read more
Pub poker "explosion" attracted PokerStars.net to NRL Monday, 12 Apr 2010 08:39pm Meanwhile, PokerStars.net says the increasing popularity of pub poker in rugby league's heartland of NSW and Queensland was what attracted the online poker brand to sponsor the Cronulla-Sutherland Sharks NRL club. Read more
Telstra delivers contemporary art to rural Australia with MCA Monday, 12 Apr 2010 07:47pm The Museum of Contemporary Art (MCA) has signed a deal with Telstra for the company to be its technology partner for the next three years. Read more
Classic Rock attracted to Bulldogs' Sydney-wide appeal Friday, 09 Apr 2010 08:23pm DMG Radio's new Sydney station, Classic Rock 95.3FM, has sponsored NRL club Canterbury-Bankstown Bulldogs for the next two seasons. Read more
Pulse Pharmacy targets St Kilda members Friday, 09 Apr 2010 08:08pm Pharmacy retailer Pulse Pharmacy has signed a one-year sponsorship agreement with AFL club St Kilda. Read more
A-League boss Fraser resigns Friday, 09 Apr 2010 07:48pm Archie Fraser has resigned as the Head of the Hyundai A-League but will continue to work with Football Federation Australia based out of Queensland to ensure momentum is maintained with North Queensland Fury. Read more
