HOSTPLUS adds to its AFL sports sponsorship portfolio Monday, 29 Mar 2010 10:03pm AFL club Essendon has secured two sponsorship deals for 2010, with industry super fund HOSTPLUS signing as coaches sponsor for two seasons and travel brand Antler Luggage renewing as the club's shorts sponsor. Read more
My ATM increase Port Adelaide spend Monday, 29 Mar 2010 09:52pm AFL club Port Adelaide has extended the relationship with its major sponsor My ATM, signing a joint major sponsorship deal with MyATM's related business Aussie ATM. Read more
NBL finalises broadcast deal Monday, 29 Mar 2010 08:17pm Basketball Australia has signed a new broadcast deal with Network Ten and its digital sports channel ONE to broadcast the NBL for the next five seasons. Read more
Brewers rethinking sponsorship spend, says marketer Friday, 26 Mar 2010 07:35pm Increased emphasis on responsible drinking and the rapid expansion of alcohol product lines have put an end to the "blocking tactics" previously used by Australia's major brewers when planning their sponsorships, according to Andrew Condon, managing director of M&C Saatchi Sport and Entertainment. Read more
Building materials company signs with V8s Friday, 26 Mar 2010 05:00pm Building materials company, Stratco, will sponsor Kelly Racing team's #16 entry for the rest of the 2010 V8 Supercar Championship Series season. Read more
Cricket Australia expands in-house merchandising Friday, 26 Mar 2010 04:45pm Cricket Australia has confirmed it is looking to expand its online store offering to include the direct sale of cricket equipment and custom uniforms. Read more
Jupiters Townsville casino 'antes up' with Cowboys Thursday, 25 Mar 2010 09:55pm Jupiters Townsville casino has renewed its major sponsorship of the North Queensland Cowboys NRL club. Read more
Swisse broadens sponsorship portfolio Thursday, 25 Mar 2010 08:38pm Emerging Australian-owned vitamins company, Swisse Vitamins, has become the official vitamins provider of the Australian Football League. Read more
New brand valuation standard is crucially important, says Marketing Institute Thursday, 25 Mar 2010 08:24pm A new international standard for brand valuation will go some way to addressing marketers' inability to account for brand value on an organisation's balance sheet, according to Australian Marketing Institute (AMI) chairman Roger James. Read more
Kings back in the market Wednesday, 24 Mar 2010 08:47pm The Sydney Kings NBL team is already looking to secure corporate sponsors as it prepares to re-enter the competition in 2010. Read more
