The restructure of Football NSW's sponsorship program has borne its first fruit with Danish apparel brand, hummel, becoming the apparel partner of the state association as part of a two-year deal.
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South Sydney Rabbitohs NRL club has announced the re-signing of Virgin Blue as a major training corporate partner for the 2010 season.
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Boutique Australian beer, Red Angus Pilsener, has become a major sponsor of Bargwanna Motorsport.
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A new security business claims it can protect sponsors' brands by providing a dedicated concierge for sporting teams.Read more
The Hawthorn AFL club has reported net operating profit of $2.7 million for the year ended 31 October 2009.Read more
The Football Federation of Australia (FFA) has denied that A-League team owners are becoming increasingly dissatisfied with their funding support from the Association, in light of dwindling crowd numbers and losses in most franchises.
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Bank of Queensland hopes its association with clean energy company Conergy through the Brisbane Lions AFL club co-major sponsorship will help lift the bank's environmental sustainability credentials.
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Australia's national sports organisations need to identify new forms of commercial relationships in preparation for a likely ban on alcohol, gambling and fast food sponsorships, warns the Crawford review of the national sport system.Read more
Lion Nathan has extended its major sponsorship of the Murrumbidgee Turf Club for a further five years.Read more
Despite positive feedback from the Malaysian Government at the end of its first year as the co-major sponsor of the Carlton AFL club, Tourism Malaysia is yet to renew its sponsorship with the club.
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