Beam adds to motorsport sponsorship Tuesday, 09 Feb 2010 09:39pm Beam Global Australia is strengthening its support of the Dick Johnson racing team, with its whiskey brand Canadian club sponsoring rookie Jonathon Webb for the 2010 V8 supercar series. Read more
Mars becomes Carlton jersey sponsor Tuesday, 09 Feb 2010 09:39pm The MARS brand will be a major sponsor of AFL Club Carlton for the next three years. Read more
Roosters hail 'tremendous synergy' with $4 million sponsor Steggles Monday, 08 Feb 2010 10:07pm As sponsorships go, there's no better fit for the Sydney Roosters NRL club than a chicken business, says Steve McGee, the club's general manager of marketing and commercial. Read more
Superbikes sign new backer Monday, 08 Feb 2010 10:07pm Australian transport and logistics company Viking Group has become naming rights sponsor for the 2010 Australian Superbike Championship season. Read more
Apparel deal for Netball SA Monday, 08 Feb 2010 10:07pm Sportswear manufacturer Kukri has become a major sponsor of Netball South Australia. Read more
Ipswich V8s back on, sponsor weighing up its options Friday, 05 Feb 2010 08:02pm Queensland developer Planbuild is considering its next move with the news that the Ipswich V8 Supercars round will now go ahead. Read more
Hawthorn signs McDonalds as grassroots partner Friday, 05 Feb 2010 07:58pm McDonalds has signed on as Hawthorn AFL club's Tasmanian Grassroots Partner for 2010. Read more
ANZ sponsors Mardi Gras Friday, 05 Feb 2010 07:56pm ANZ Bank has announced it will increase its involvement with the Sydney Gay and Lesbian Mardi Gras, by entering into a deal to sponsor the event for the first time. Read more
Gold Coast V8s rebranded as report slams SuperGP organiser Thursday, 04 Feb 2010 09:11pm The Queensland Government and V8 Supercars Australia have announced a rebranded motorsport festival for the Gold Coast, as a report by the Queensland Auditor-General attacked the organisers of last year's ill-fated SuperGP event. Read more
Sportingbet the first bookmaker to feature on an NRL jersey Thursday, 04 Feb 2010 09:10pm In the first deal to flow from the NRL's new relaxed stance on betting sponsorships, corporate bookmaker Sportingbet has expanded its partnership with the Brisbane Broncos to include jersey branding. Read more