Sponsorship is not a dirty word: Sponsorship Australasia Friday, 04 Dec 2009 09:20pm Sponsorship Australasia president, Phil Whittaker, says that changing the term "sponsorship" is a limited solution and that emphasis should be put on educating more people about how sponsorship works and building credibility for the marketing medium. Read more
Tiger Woods’ indiscretions are not a deal breaker Friday, 04 Dec 2009 09:16pm Sponsors won't dump golfer Tiger Woods following his admission of infidelity, according to brand scientist, Peter Singline from Brand DNA / Talent Inc. Read more
Hopman Cup announces wagering partner Friday, 04 Dec 2009 09:15pm Racing and Wagering Western Australia (RWWA) has become a major sponsor of the Hyundai Hopman Cup. Read more
Mitchell Group's connections are appealing for our clients, says Insite Friday, 04 Dec 2009 06:04pm The extensive list of major brands associated with the Mitchell Group will provide broader opportunities for clients of its recent acquisition, sponsorship consultancy Insite Organisation, says Insite's co-managing director, Neil Maxwell. Read more
Coca-Cola seeking 'one-to-one engagement' through social media Thursday, 03 Dec 2009 08:54pm Coca-Cola is increasingly relying on social media to achieve "one-to-one engagement" with consumers through its marketing and sponsorships. Read more
English football club offering match-by-match sponsorships Thursday, 03 Dec 2009 08:53pm English Championship football club West Bromwich Albion has been given the all-clear by the league's governing body to offer sponsorships on a match-by-match basis. Read more
AbaF Gold Book outlines successful arts sponsorships Thursday, 03 Dec 2009 06:05pm The Australia Business Arts Foundation (AbaF) has released its 2009 Gold Book featuring 40 case studies of arts and business partnerships from around Australia. Read more
Mitchell Communications acquire sponsorship and talent manager Wednesday, 02 Dec 2009 09:09pm Listed marketing and communications company, Mitchell Communications Group has expanded its diversified division through the acquisition of Sydney-based sponsorship and talent management consultancy, Insite Organisation. Read more
Expansion ruled out as NRL looks to strengthen existing structure Wednesday, 02 Dec 2009 08:53pm Strategies to lift membership, build the NRL brand and to strengthen the existing competition format were discussed during the first day of the NRL chief executives' annual conference. Read more
Sponsorship now a dirty word says European Sponsorship Association Wednesday, 02 Dec 2009 08:43pm There was a strong call by delegates at the European Sponsorship Association meeting in London last week to introduce a new name for "sponsorship" to more accurately reflect the role it plays in marketing. Read more
