Perform acquires majority shareholding in Sportal
UK-based digital sports agency Perform has acquired a majority shareholding in Australian sports website Sportal Australia.Read more
More latest news - page 1378
MEB sponsorship under review following Storm player misconduct allegation
Members Equity Bank (MEB) is reviewing its sponsorship of the Melbourne Storm following the announcement the club's marquee player, Greg Inglis, was facing assault charges.
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V8s crack new sponsor for NZ round
The V8 Supercars New Zealand round, the Hamilton 400, has secured a long-term major sponsorship deal with building supplies company ITM.
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Masters golf holds firm on long-term sponsorship
Organisers of the Australian Masters golf are holding out for a multi-year major sponsor deal, despite the huge corporate interest in one off contracts to capitalise on Tiger Woods' appearance this year.
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Market watching LG's next move
Rights holders will be watching closely the next move in Australia of LG, one of the world's largest sport sponsors, following its decision to end its NRL club sponsorship and the probable end of its AFL club sponsorship.
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AFL steps up campaign for corporate support in western Sydney
The AFL's campaign to launch a new club in the greater western Sydney region is gaining intensity and focus on corporate budgets, with a corporate function for 60 companies set for this weekend's Sydney Swans v Geelong Cats match at ANZ Stadium.
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Ben & Jerry's to focus on below-the-line
American ice cream brand, Ben & Jerry's will focus on below-the-line channels, such as social media, PR and grassroots sponsorships to build its brand in Australia.
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‘Game On’ as Schweppes leverages FFA partnership
Schweppes is launching the biggest marketing campaign in the history of the SOLO brand to support its multi-million dollar partnership with Football Federation Australia (FFA). Read more
Cricket Australia set for key renewals
Cricket Australia is set to announce the renewal of three crucial sponsorship deals, after the sponsors completed a "critical review" of the performance of their sponsorships against other media, says CA general manager of public affairs, Peter Young.Read more
Audi takes naming rights of rebranded sailing event
Luxury car maker Audi has taken naming rights to the Geelong Week sailing event, which will be rebranded as Audi Victoria Week.Read more
