Canadian Club gets behind Bruno
Whisky brand, Canadian Club, has increased its involvement with the local film industry, by becoming the exclusive liquor partner of the Australian premier of the Sacha Baron Cohen film, Bruno.Read more
More latest news - page 1388
V8 safety car controversy continues
The controversy surrounding alcohol branding on the V8 Supercars safety vehicles continues, with Holden Australia now reported to be disappointed with its vehicles being used in the program. Read more
Sponsor not worried by rally delay
Planning delays in the preparations for Rally Australia haven't affected Repco's naming rights sponsorship for the event or its proposed leverage program says Repco marketing manager, Grant Bidois.
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Expression of interest for Sponsorship Industry conference
Sponsorship Australasia (SA), the industry association for the sponsorship sector, has called for expressions of interest from its members interested in managing its national conference. Read more
Telecom sponsors New Zealand Rugby
New Zealand Rugby has announced that the country's leading telecommunications company, Telecom, will replace Ford is the major sponsor of New Zealand test team the All Blacks.
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Apply "modest marketing" to corporate hospitality: Sponsorship Australia
The current financial conditions heighten the need for sponsors to use corporate hospitality in a strategic manner, with links to community benefit, says Sponsorship Australasia president Philip Whittaker.Read more
More manufacturers will broaden V8 Supercars' appeal
The V8 Supercars' plan to potentially open its competition to more vehicle manufacturers would broaden its fanbase and boost its sponsorship roster, says V8 Supercars media manager, Cole Hitchcock.
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SLAM clothing deal for Yachting Australia
Apparel manufacturer SLAM has finalised an agreement with Yachting Australia which will see it become the exclusive clothing supplier and major co-sponsor of the Australian Sailing Team through to the 2012 London Olympic Games.Read more
Sleepmaster in joint AFL and netball sponsorship deal
Melbourne Vixens netball team and Collingwood AFL Club have announced a joint sponsorship deal with Sleepmaster's Jason Family Bedding brand.
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Nissan keen to move quickly on sponsorship
Despite withdrawing from the V8 Supercars Safety Car partnership, Nissan still sees sponsorship as crucial to its marketing strategy, and will use its category-leading sports and performance cars to build its brand with consumers.Read more
