MEB sponsorship under review following Storm player misconduct allegation Tuesday, 11 Aug 2009 08:47pm Members Equity Bank (MEB) is reviewing its sponsorship of the Melbourne Storm following the announcement the club's marquee player, Greg Inglis, was facing assault charges. Read more
V8s crack new sponsor for NZ round Tuesday, 11 Aug 2009 08:20pm The V8 Supercars New Zealand round, the Hamilton 400, has secured a long-term major sponsorship deal with building supplies company ITM. Read more
Masters golf holds firm on long-term sponsorship Tuesday, 11 Aug 2009 08:14pm Organisers of the Australian Masters golf are holding out for a multi-year major sponsor deal, despite the huge corporate interest in one off contracts to capitalise on Tiger Woods' appearance this year. Read more
Market watching LG's next move Monday, 10 Aug 2009 09:19pm Rights holders will be watching closely the next move in Australia of LG, one of the world's largest sport sponsors, following its decision to end its NRL club sponsorship and the probable end of its AFL club sponsorship. Read more
AFL steps up campaign for corporate support in western Sydney Monday, 10 Aug 2009 08:55pm The AFL's campaign to launch a new club in the greater western Sydney region is gaining intensity and focus on corporate budgets, with a corporate function for 60 companies set for this weekend's Sydney Swans v Geelong Cats match at ANZ Stadium. Read more
Ben & Jerry's to focus on below-the-line Monday, 10 Aug 2009 08:24pm American ice cream brand, Ben & Jerry's will focus on below-the-line channels, such as social media, PR and grassroots sponsorships to build its brand in Australia. Read more
‘Game On’ as Schweppes leverages FFA partnership Friday, 07 Aug 2009 06:25pm Schweppes is launching the biggest marketing campaign in the history of the SOLO brand to support its multi-million dollar partnership with Football Federation Australia (FFA). Read more
Cricket Australia set for key renewals Friday, 07 Aug 2009 06:15pm Cricket Australia is set to announce the renewal of three crucial sponsorship deals, after the sponsors completed a "critical review" of the performance of their sponsorships against other media, says CA general manager of public affairs, Peter Young. Read more
Audi takes naming rights of rebranded sailing event Thursday, 06 Aug 2009 09:02pm Luxury car maker Audi has taken naming rights to the Geelong Week sailing event, which will be rebranded as Audi Victoria Week. Read more
Demons' debt demolition drive delivers the dollars Thursday, 06 Aug 2009 09:02pm The Melbourne Football Club has raised an additional $725k in funding as part of the Debt Demolition campaign it launched last year. Read more
