Perth-based rural exports conglomerate, Wellard has increased its portfolio of motocross sponsorships by becoming a major sponsor of the Australian International Six Day Enduro Teams that will compete in the 2009 event in Portugal.
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Discussions about the growth of rugby league in Western Sydney were the focus of yesterday's National Rugby League CEO's conference, with the organisation affirming it's on track to achieve 25 per cent growth in participation in the area over the next five years.
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Leading non-bank lender, Australian Mortgage Options has become a major sponsor of the Parramatta Eels NRL Club, in an unusual deal brokered by a Sydney radio station.
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Australian based hotel booking website, Cheaperthanhotels, has launched a new community sponsorship program and is inviting community organisations to apply for sponsorship funding from $250 to $25,000.
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An independent report on rectangular football codes in Perth has recommended that Members Equity Stadium be significantly upgraded.Read more
Telstra has become a partner of the Gold Coast Football Club and plans to leverage its association through the club's community development programs.
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Fitness First has renewed and expanded its sponsorship of the women's triathlon series, Triathlon Pink.
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The sponsorship Master Class which will be part of the June Sport is Fantastic conference in Melbourne has now secured seven international speakers, including Vodafone's Global head of Sponsorship & Brand Engagement.
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The recession isn't all bad news for sponsorship, with major marketers actually reallocating budget previously spent on above-the-line advertising, to much more targeted consumer-focussed events including sponsorship and activation, according to Nick Fordham from talent management company Fordham Company.Read more
TW Steel, the Dutch-based maker of oversized watches, has become the naming rights sponsor of the Miss SuperGP model search.
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