How Wigan Rugby League Club rebuilt its image and increased sponsorship fivefold Tuesday, 02 Jun 2009 07:42pm Restoring honesty and integrity in the eyes of fans was critical for Wigan Rugby League Club after its brand was seriously damaged by repeated salary cap breaches, Simon Collinson, the English club's marketing director said this week. Read more
Social networking is risky, but cannot be ignored: Vodafone Tuesday, 02 Jun 2009 07:41pm Social networking is the riskiest area of activation for sponsors, but the greater risk is ignoring it, according to Daragh Persse, Vodafone Group global head of sponsorship and brand engagement. Read more
NSW Government to introduce overarching event planning legislation Monday, 01 Jun 2009 09:17pm The NSW Government intends to introduce special events legislation that would enable it to override local government planning laws to facilitate the management of major events in the state. Read more
ACT keen on Western Sydney AFL team Monday, 01 Jun 2009 09:14pm The ACT Government has expressed serious interest in supporting a planned Western Sydney team in the Australian Football League in a deal that could be similar to Tasmania's sponsorship of the Hawthorn AFL club. Read more
Repco Rally announces carbon offset plan Friday, 29 May 2009 05:49pm Repco Rally Australia has announced a new carbon offset plan for the event, which the organisers hope will also make it a more attractive sponsorship proposition. Read more
'Moral hazard' clauses set to become standard in sports contracts Friday, 29 May 2009 03:28pm Moral hazard clauses that allow sponsors to tear up contracts because of a player's off-field behaviour are set to become the norm, according to a leading sports lawyer. Read more
Basketball Australia confident on sponsorship Thursday, 28 May 2009 09:30pm Basketball Australia (BA) has announced that eight teams will participate in its upcoming season of elite men's basketball, and says it has a number of interested parties for sponsorship. Read more
Cricketers still the most attractive sponsorship property Thursday, 28 May 2009 09:25pm Cricketers have again dominated the Sweeney Sports list of "marketable" sports stars, which the company attributes to the year-round coverage of the sport in the media and the dominance of the Australian team over a long period. Read more
Poor economy hits Sydney Theatre Company sponsorship Thursday, 28 May 2009 05:15pm Sydney Theatre Company (STC) attributed its first decline in sponsorship income in seven years to "the severe tightening of the sponsorship market over 2008". Read more
HSBC won't renew NZ PGA sponsorship Wednesday, 27 May 2009 09:31pm The Hongkong and Shanghai Banking Corporation has decided not to renew its contract as the title sponsor for the New Zealand PGA Championship. Read more
