More latest news - page 1418

Above-line-budget now flowing to sponsorship and events

The recession isn't all bad news for sponsorship, with major marketers actually reallocating budget previously spent on above-the-line advertising, to much more targeted consumer-focussed events including sponsorship and activation, according to Nick Fordham from talent management company Fordham Company.

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Essendon signs coach sponsor

Leading residential home builder, Metricon has become a major sponsor of the Essendon Football Club and will become the club's coach sponsor.

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