AGL finds perfect fit with Sunshine Coast Helicopter Rescue Service sponsorship Tuesday, 31 Mar 2009 08:30pm Energy company, AGL has become the naming rights sponsor of the Sunshine Coast Helicopter Rescue Service. Read more
Call centre specialist partners with the Saints Monday, 30 Mar 2009 09:25pm Call centre, IT and logistical solutions company, PCI, will be looking to drive brand awareness through its new major partnership with the St Kilda AFL club. Read more
Hawthorn renew joint major sponsor and call on long-term commitment from Tasmania Monday, 30 Mar 2009 08:56pm HSBC has renewed its major sponsorship of the Hawthorn AFL club and the club has called on the Tasmanian Government to extend its sponsorship. Read more
$6.5 million in new sponsors in six months for Melbourne FC Friday, 27 Mar 2009 08:26pm The Melbourne AFL club has signed $6.5 million in new sponsorships in the past six months, according to club commercial partnerships manager Scott Macdonald, with its latest deal with Betezy capping off new partnerships with internet security software company Kaspersky and Hankook Tyres. Read more
Sharks build Tyrepower relationship Friday, 27 Mar 2009 06:30pm Tyre retailer, Tyrepower has become a major sponsor of the Cronulla Sharks NRL club. As part of the one-year deal, Tyrepower will receive branding on the front of shorts, stadium signage, corporate hospitality and interstate trips to the Melbourne and Brisbane State of Origin matches. Read more
Woods deal will hamper other tournaments: Peter Thomson Friday, 27 Mar 2009 04:47pm While Tiger Wood's presence might be good for the Australian Masters, it is likely to have a seriously negative impact on the ability of other golf tournaments on the Australian calendar to attract sponsors, says five-time British Open champion, Peter Thomson. Read more
NRL club memberships growing, pass 100,000 Friday, 27 Mar 2009 04:41pm Efforts by the NRL and its clubs to increase club membership appear to be working, with membership across all clubs surpassing 100,000 for the first time. Read more
Betfair adds another AFL finalist to its sponsorship roster Thursday, 26 Mar 2009 09:05pm Wagering agency Betfair has become a major sponsor of the Geelong Cats AFL club. The sponsorship is primarily signage based but will allow the company in-ground promotional opportunities to showcase its products in a live environment. Read more
Coca-Cola Lions sponsorship brings pourage rights jewel Thursday, 26 Mar 2009 09:02pm Coca-Cola Amatil (CCA) has added the Brisbane Lions to its extensive AFL club sponsorship roster in a deal which included the lucrative pourage rights at the Lion's home stadium, The Gabba. Read more
ARU back in the black Thursday, 26 Mar 2009 09:01pm An increase in revenue combined with cost savings has resulted in the Australian Rugby Union announcing a surplus of $712,000 for the year ending 31 December 2008. Read more
