Melbourne FC announces new joint major sponsor Friday, 20 Mar 2009 08:53pm Russian IT company, Kaspersky Lab has become a major sponsor of Melbourne FC AFL club. Read more
NAB becomes Melbourne Symphony Orchestra partner Friday, 20 Mar 2009 08:37pm The National Australia Bank has become a major sponsor of the Melbourne Symphony Orchestra (MSO). Read more
Victorian government deal wins Tiger Woods for golf masters Thursday, 19 Mar 2009 09:05pm Tiger Woods's commitment to play in the 2009 Australian Masters golf tournament could trigger a rush of potential major sponsors and will give sponsors already signed to the event an unexpected audience bonanza. Read more
New online partner of Australian Grand Prix Thursday, 19 Mar 2009 08:53pm Online betting agency, IASbet has become a sponsor of the Australian Grand Prix events and will be the exclusive online betting partner of the Australian Grand Prix and Australian Motorcycle Grand Prix. Read more
Club sponsorship offers profitable B2B networking, says BBX Thursday, 19 Mar 2009 07:21pm Publicly-listed business to business trading company, BBX has expanded its club sponsorship portfolio, and says the group generates a good return on the networking opportunities that the sponsorships bring. Read more
SuperGP announce naming rights partner Wednesday, 18 Mar 2009 09:20pm Emerging Australian energy drink brand, Nitro Energy Drink, has become the naming rights sponsor of the SuperGP, formerly the Gold Coast Indy 300. Read more
Two new deals for Port Adelaide Wednesday, 18 Mar 2009 09:04pm Business brokerage company BBX and betting agency Betezy have become major sponsors of the Port Adelaide AFL Club. Read more
Event manager shuts doors in Australia Wednesday, 18 Mar 2009 07:44pm Well-known event management and sports marketing company Spectrum worldwide (formerly Sporting Spectrums), has closed its Australian operations. Read more
Public opinion swings against sponsorship in the US Tuesday, 17 Mar 2009 06:06pm A major financial institution in the US has reacted to public sentiment and removed its branding from a US PGA golf tournament, despite still holding a significant naming rights sponsorship commitment. Read more
Significant local activation for Heineken Rugby World Cup campaign Tuesday, 17 Mar 2009 06:04pm Heineken plans to support its sponsorship of the 2011 Rugby World Cup in New Zealand with major leveraging activity and marketing in Australia. Read more
