Rights holders are boosting their sponsorship revenue by offering sponsors unique, "money can't buy" experiences as part of sponsorship packages, say leading sports marketing executives.Read more
Australian seven times world surfing champion, Layne Beachley has become a Vodafone ambassador and will be the face of the Vodafone Australia Foundation's 2009 World of Difference program.
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LATE NEWS - The National Basketball League has given the Sydney Spirit ten days to rectify breaches in a default notice it issued this afternoon. If the breaches are left unrectified team's license will be withdrawn.Read more
Automotive brand Hyundai has exceeded its key performance indicators for the first year of its joint major sponsorship of the Carlton AFL club. Read more
The Brisbane Broncos is expecting its major sponsors to retain their marketing spend through the economic downturn and says the financial crisis won't have a big impact on its ability to source sponsors.Read more
Surfwear brand Quiksilver is understood to be planning to end a number of key surf sponsorships in Australia.
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Companies are expected to have invested more than $US one billion dollars in sponsorships throughout Asia this year, according to IVCast, a data source monitoring sponsorship activity in the region.Read more
More than $29 million in sponsorship revenue has already been secured by the Australian Olympic Committee (AOC) for the London 2012 Olympic Games.
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The Geelong Cats AFL club increased its sponsorship, advertising and fundraising revenues 4% to $11.83 million, in 2008 according to the Club's annual report.Read more
Sports that have a global profile and strong support bases in the Middle East, India and Asia are likely to make sponsorship market share gains through the global downturn, according to a new report from the UK arm of Weber Shandwick Sport.
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