New research adds to PR dilemma for alcohol sponsorship
A new study on alcohol addiction and sport concludes that there is a clear link between alcohol sponsorships and problem drinking by athletes. Read more
More latest news - page 1431
NAB extend AFL deal
The National Australia Bank (NAB) major sponsorship of the AFL has been extended for a further year and will now run through to 2011.Read more
Manly secure new jersey partner
Renewable solar energy hot water solutions provider, Quantum Energy Technologies has been announced as Manly NRL Club's new jersey sponsor.Read more
Papua New Guinean sponsor to leverage rugby league locally
Papua New Guinean (PNG) rice producer, Trukai Industries' sponsorship of the North Queensland Cowboys NRL club (see full sponsorship portfolio) will primarily be leveraged in PNG because the company has no brand exposure requirement in Australia. Read more
North Melbourne posts $1 million profit
The North Melbourne AFL Club has announced a record $1 million profit for the year and attributed the result to growth in membership and sponsorship.
Read more
Hawthorn announce record profit
Hawthorn AFL Club announced a net operating profit of just over $4 million which is a club record and up 12.5% on last year. Read more
Betfair becomes Sandown naming rights partner
Wagering agency Betfair has finalised a three-year major sponsorship with the Melbourne Racing Club and as part of the deal will receive naming rights to the Sandown Racecourse.Read more
V Australia secures Inside Film Awards naming rights
V Australia, the international division of airline Virgin Blue, has become the naming rights sponsor of the Inside Film Awards. Read more
CASE STUDY – Flexible packages and good service generate sponsorship gain for WA Symphony Orchestra.
By developing flexible sponsorship products to suit key supporters, and focusing on servicing sponsors' needs, the West Australian Symphony Orchestra (WASO) has increased sponsorship revenue to $2.85 million per year.Read more
Industry surprised by community sponsorship budget allocation
The significant allocation of sponsorship budgets committed to community focused deals was a talking point at today's Repucom ASMA Sponsorship Outlook Report 2008 briefing in Sydney.Read more
