MasterCard becomes Rugby World Cup 2011 partner Tuesday, 10 Feb 2009 08:43pm MasterCard Worldwide has become an official global partner of the Rugby World Cup 2011 which will be played in New Zealand. Read more
Minimal impact following Holden corporate hospitality cut backs: V8 Supercars Tuesday, 10 Feb 2009 08:30pm The V8 Supercar organisers say there is still demand for corporate hospitality packages at motorsport events, despite the decision by Holden to cut its Supercar hospitality program. Read more
Exclusive guernsey branding adds value to Luxbet AFL deal Tuesday, 10 Feb 2009 07:12pm Exclusive category branding on the Richmond AFL club jersey was a crucial factor in bookmaker Luxbet's sponsorship decision, says Luxbet, general manager of media and marketing, Steve Brassel. Read more
AFL branding reshuffle for Bupa Monday, 09 Feb 2009 09:26pm Bupa Australia continues to rationalise its sponsorship portfolio following its 2008 merger with health insurer MBF. Read more
Commercial success for Fremantle SA development tour Monday, 09 Feb 2009 08:22pm The Fremantle AFL club continues to derive revenue from its South African grassroots development tour and has re-signed the 2008 tour's three corporate partners. Read more
Vodafone and 3 (Hutchison 3G) to merge local businesses Monday, 09 Feb 2009 05:55pm The proposed merger of two of Australia's largest mobile phone companies, Hutchison 3G and Vodafone, will have significant ramifications for the local sponsorship sector. Read more
Muzz Buzz extend Wildcats deal Friday, 06 Feb 2009 09:21pm Drive-thru coffee chain, Muzz Buzz has renewed its sponsorship of the Perth Wildcats NBL team. Read more
Team sponsorship prices eases, but top athletes still in demand: adidas Friday, 06 Feb 2009 06:44pm While mid-level athlete and team sponsorship prices may be falling, individual marquee athletes are still in demand and still attracting high sponsorship prices, according to adidas marketing director sport performance, Simon Millar. Read more
Nissan Australia becomes Queensland Rugby grassroots partner Friday, 06 Feb 2009 06:42pm Nissan Australia has become a sponsor of Queensland Rugby Union and will be a major grassroots partner of the organisation. Read more
Sponsorship optimism for Basketball Australia Thursday, 05 Feb 2009 08:58pm Potential corporate sponsors have responded well to Basketball Australia's reform process, according to Basketball Australia's general manager of commercial operations, Dominic Teakle. Read more
