Fremantle sign joint major sponsor Monday, 01 Dec 2008 09:10pm Recruitment and facilities management company, Integrated Group, has become a co-major sponsor of the Fremantle Football Club and will join LG Electronics as a joint jersey sponsor of the club. Read more
LG Electronics global F1 deal to clash with local Panasonic sponsorship Friday, 28 Nov 2008 09:25pm LG Electronics has become a global partner and technology partner of Formula 1 but the deal will clash in Australia with long-term Australian Grand Prix sponsor, Panasonic. Read more
Rescue package for Sydney Spirit Friday, 28 Nov 2008 09:13pm The National Basketball League (NBL) and owners of other NBL teams have come up with a rescue package for the struggling Sydney Spirit NBL club. Read more
Port Adelaide restructures membership using choice modelling: CASE STUDY Friday, 28 Nov 2008 07:51pm The Port Adelaide AFL club has restructured its membership packages using an innovative marketing approach, and anticipates the move will insulate its membership tally from an economic downturn. Read more
Carlton sponsorships shuffle as Tourism Malaysia signs joint jersey deal Thursday, 27 Nov 2008 09:17pm Tourism Malaysia has become a joint major sponsor of the Carlton Football Club, joining Hyundai as a jersey partner for the next season. Read more
Harvey Norman upgrades Cowboys sponsorship Thursday, 27 Nov 2008 07:16pm Harvey Norman has renewed and upgraded its sponsorship of the North Queensland Cowboys. Read more
Nutrition, physical activity and anti-smoking sponsorship sought in WA Thursday, 27 Nov 2008 04:07pm Healthway, the health and well being promotions arm of the Western Australian Government, is looking to sponsor lifestyle initiatives focusing on nutrition, physical activity and anti-smoking messages. Read more
Rights holders bolster sponsorship revenue with innovative offerings Wednesday, 26 Nov 2008 08:39pm Rights holders are boosting their sponsorship revenue by offering sponsors unique, "money can't buy" experiences as part of sponsorship packages, say leading sports marketing executives. Read more
Beachley to be the face of new Vodafone cause Wednesday, 26 Nov 2008 08:37pm Australian seven times world surfing champion, Layne Beachley has become a Vodafone ambassador and will be the face of the Vodafone Australia Foundation's 2009 World of Difference program. Read more
Sydney Spirit on the brink Wednesday, 26 Nov 2008 06:03pm LATE NEWS - The National Basketball League has given the Sydney Spirit ten days to rectify breaches in a default notice it issued this afternoon. If the breaches are left unrectified team's license will be withdrawn. Read more
