Mobile phone company, Motorola, and liqueur brand, Midori, are set to become major sponsors of Australia's largest professional surfing festival, Surfest. The companies are discussing naming rights deals for two of the festival's major events and will seek to capitalise on the festival's access to the youth market.Read more
Caterpillar Underground Mining has signed a three year naming rights sponsorship deal with road cycling race, the Tour of Tasmania. Read more
The winners of the Western Australian leg of the Australia Business Arts Foundation (AbaF) Awards have been announced with resource companies featuring prominently and Bendigo Bank taking out two awards.Read more
National Basketball League (NBL) club, the Sydney Spirit (formerly the West Sydney Razorbacks), is trialing an innovative strategy aimed at broadening its sponsor base.Read more
Fosters Australia has renewed its premium partnership with the Adelaide Crows AFL club and will leverage the deal through a new sms promotion and potentially through new LED signage at home matches.
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Australian oil and gas exploration and production company, Santos, has renewed its sponsorship of the Adelaide Symphony Orchestra in a million dollar deal.Read more
The South Sydney Rabbitohs NRL club head into next season with $2 million in confirmed jersey sponsorships but is yet to find a new sleeve sponsor, a property the club will seek over $500,000 for.Read more
The National Basketball League (NBL) and Basketball Australia (BA) has confirmed that the new amended version of Australia's current basketball Constitution will be finalised by mid-November after further changes were recently added.Read more
The Newcastle Jets, through Northern NSW Football, has set the benchmark for club naming rights in the new women's Westfield W-League and expects to fetch a mid-range five-figure sum for the property.Read more
Australian experiential marketing specialist, Traffik Marketing, has partnered with leading US-based experiential marketing firm, Pierce Promotions, to bring best practice in impact analysis and measurement to the Australian experiential market.Read more
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