World Speedway Grand Prix to head down under Friday, 10 Oct 2008 08:59pm Australia will host the final round of the World Speedway Grand Prix in November 2009, industry insiders have told Sponsorship News. Read more
Naming rights deals must be "part of the vernacular" Thursday, 09 Oct 2008 08:58pm To be successful from the sponsor's perspective, naming rights deals have to become "part of the vernacular" when referring to the venue or event, says ANZ Stadium general manager commercial, Tony Partridge. Read more
Greater community focus, less corporate hospitality for North Melbourne Thursday, 09 Oct 2008 08:57pm AFL outfit, North Melbourne Football Club, will commit fewer resources to corporate hospitality as it moves towards a greater community focus, with sponsorship interest already received from two multi-national businesses. Read more
Australia a global leader in sponsorship measurement: ROI panel Thursday, 09 Oct 2008 08:56pm Australia is at the global forefront of measuring sponsorship effectiveness, says HSBC Bank Australia brand and sponsorship manager, Gina Unwin. Read more
Stephanie Rice sponsorship generates strong results for Davenport Thursday, 09 Oct 2008 08:52pm Underwear brand, Davenport, has achieved a 48 per cent increase in year-on-year sales of its women's range as a direct result of its sponsorship of Australian Olympic swimmer, Stephanie Rice, International Quarterback director, Chris White, told Sponsorship News. Read more
Financial crisis may represent opportunity for rights holders: ASMA Conference Wednesday, 08 Oct 2008 09:16pm Rather than a threat, the global financial crisis might offer rights holders and sponsorship executives an important opportunity to increase their share of corporate marketing budgets, Repucom boss Bill Pulver, told the Australian Sponsorship Marketing Association Conference this morning. Read more
What do sponsors want? – Brand alignment Wednesday, 08 Oct 2008 09:15pm Australia's biggest marketers get literally hundreds of sponsorship proposals each week and most are immediately consigned to the rubbish. What are they looking for? Passion and brand alignment are the first step, say three of the region's most active sponsors. Read more
Sponsorship spend stalling: Repucom Wednesday, 08 Oct 2008 09:13pm The slower economy and tightening corporate budgets are flowing through into sponsorship spend, with the latest Repucom annual sponsorship survey showing a reduction in average sponsorship spend of 15 per cent. Read more
VB invest millions in ARL and Kangaroos sponsorship Wednesday, 08 Oct 2008 09:11pm Australian beer brand, VB, has extended its multi-million dollar investment in rugby league by securing the naming rights sponsorship of the Australian Kangaroos for the next three years. Read more
Rally SA naming rights sponsor extends Wednesday, 08 Oct 2008 09:09pm Auto parts retailer, Sprint Auto Parts, has extended its naming rights sponsorship of Rally South Australia into its second year. Read more
