Independent review calls for new branding, marketing and better lobbying for NBL Friday, 19 Sep 2008 09:15pm The NBL will be completely re-branded and will introduce a range of initiatives to increase its public support and sponsorship revenue, according to the second stage of its independent review released today. Read more
Snap Franchising signs on for Hopman Cup Friday, 19 Sep 2008 09:15pm The 2009 Hyundai Hopman Cup has secured a two-year deal with Snap Franchising which will see out the tournament's final two years at the Burswood Dome. Read more
Corporate hospitality events face a raft of litigation risks: law firm Thursday, 18 Sep 2008 07:38pm Corporate hosts and the employers of people attending major sporting and cultural events should review their safety policies to ensure their legal risks are minimised, according to leading law firm, Deacons. Read more
Wait for facts says Bronco's major sponsor Thursday, 18 Sep 2008 07:36pm The principal partner and naming rights sponsor of the Brisbane Broncos NRL club, WOW Sight and Sound, says it will make an "informed decision" on the future of its sponsorship of the club after the current police investigations into behaviour of three of the clubs players are complete. Read more
Gold Coast Tourism steps in to support GC Blaze Thursday, 18 Sep 2008 07:35pm National Basketball League (NBL) club, the Gold Coast Blaze, has secured a key partnership with the city's tourism marketing body, Gold Coast Tourism, in a one-year deal. Read more
Perth NRL match to provide Rabbitohs with new revenue stream Wednesday, 17 Sep 2008 09:23pm The National Rugby League (NRL) and the West Australian Rugby League (WARL) have backed the South Sydney Rabbitohs bid to play a 2009 NRL match in Perth, with the club to introduce a one-off match day sponsorship for the game. Read more
Sponsor renewal official at Fremantle Wednesday, 17 Sep 2008 09:23pm Legal firm, DLA Philips Fox, has renewed its sponsorship of the Fremantle Football Club until the close of the 2010 AFL season at minimum. Read more
New sponsorship consultancy launched Wednesday, 17 Sep 2008 08:45pm Well-known Melbourne-based sports marketing and sponsorship advisor, Darren Postlethwaite, has launched a new specialist sponsorship marketing consultancy to be known as Premier Sports Group. Read more
ASMA Conference to look at government sponsorship strategies Wednesday, 17 Sep 2008 08:44pm One of the key sessions at the forthcoming Australasian Sponsorship Marketing Association Conference will examine strategies that government authorities can use to generate sponsorship revenue, as well as their role as potential sponsors. Read more
Innovation vital for successful sponsorship, says St Kilda FC Tuesday, 16 Sep 2008 09:25pm Creating innovative commercial opportunities will lead to increased sponsorship revenue, says St Kilda AFL club, which has just renewed UD Trucks as its premium sponsor for the next two years. Read more
