Sydney Spirit trials new sponsorship strategy Thursday, 04 Sep 2008 08:57pm National Basketball League (NBL) club, the Sydney Spirit (formerly the West Sydney Razorbacks), is trialing an innovative strategy aimed at broadening its sponsor base. Read more
Crows secure premium partner in six-year deal Thursday, 04 Sep 2008 08:45pm Fosters Australia has renewed its premium partnership with the Adelaide Crows AFL club and will leverage the deal through a new sms promotion and potentially through new LED signage at home matches. Read more
Santos signs million dollar sponsorship Thursday, 04 Sep 2008 08:42pm Australian oil and gas exploration and production company, Santos, has renewed its sponsorship of the Adelaide Symphony Orchestra in a million dollar deal. Read more
Rabbitohs confirms $2 million sponsorship for 2009 NRL season Wednesday, 03 Sep 2008 09:12pm The South Sydney Rabbitohs NRL club head into next season with $2 million in confirmed jersey sponsorships but is yet to find a new sleeve sponsor, a property the club will seek over $500,000 for. Read more
NBL review nearing completion Wednesday, 03 Sep 2008 09:06pm The National Basketball League (NBL) and Basketball Australia (BA) has confirmed that the new amended version of Australia's current basketball Constitution will be finalised by mid-November after further changes were recently added. Read more
Newcastle set the mark for W-League club naming rights Wednesday, 03 Sep 2008 08:57pm The Newcastle Jets, through Northern NSW Football, has set the benchmark for club naming rights in the new women's Westfield W-League and expects to fetch a mid-range five-figure sum for the property. Read more
Traffik bringing more data to the table Tuesday, 02 Sep 2008 09:17pm Australian experiential marketing specialist, Traffik Marketing, has partnered with leading US-based experiential marketing firm, Pierce Promotions, to bring best practice in impact analysis and measurement to the Australian experiential market. Read more
Orrcon negotiating with FPR Tuesday, 02 Sep 2008 09:17pm Orrcon Steel has confirmed it is currently in sponsorship negotiations with V8 Supercar team, Ford Performance Racing, and follows reports that the steel supplier was considering a move to Stone Brothers Racing. Read more
Sponsors underwrite Mariners' first profit Tuesday, 02 Sep 2008 09:16pm The Central Coast Mariners' successful sponsorship deals with local councils and state government have helped underwrite the club's first-ever operating profit and $7 million annual revenue for the 2007/08 financial year. Read more
New A-League clubs meet criteria, gain official entry Friday, 29 Aug 2008 08:26pm North Queensland FC and Gold Coast United have met all required commercial criteria and will enter the Hyundai A-League for season 2009/10. Read more
