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NRL SPONSORHSIPS UNDERSOLD

NRL jumper sponsorships are massively undervalued and are costing clubs much-needed profit says Manly Sea Eagles co-owner, Max Delmege.

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HOPMAN CUP RE-SIGN MAJOR SPONSOR

The Hopman Cup has confirmed that major sponsor, Amcom Telecommunication Ltd, has renewed its association with the tournament for two years.

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SLINGERS LEAVE THE NBL FOR GREATER LOCAL FOCUS

The Singapore Slingers have become the third team to bow out of National Basketball League (NBL) citing rising fuel and transportation costs and the desire to increase its local focus through the introduction of the Asia-based Slingers Challenge Series 2008/09.

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SPONSORS NOT PHASED BY HIGH-PROFILE PLAYER EXITS

The departure of high-profile players from a sports team can have a minimal impact on major club sponsors if the player exit is well managed, says Matt Neat, public affairs manager from health insurer, NIB, a major sponsor of the Newcastle Knights NRL and Geelong AFL clubs.

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ETIHAD EYEING MAJOR AUSTRALIAN SPONSORSHIP PROPERTIES

Emerging international airline, Etihad Airways, is assessing sport sponsorship opportunities in Australia and is set to commit to a major deal by the end of the year, according to Peter Baumgartner, executive vice president marketing and product for Etihad Airways.

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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