GRASROOTS FOCUS FOR THE WEET-BIX SHEFFIELD SHIELD SPONSORSHIP Wednesday, 16 Jul 2008 05:30am Sanitarium breakfast brand, Weet-Bix, has signed a new sponsorship agreement with Cricket Australia to become the 'presented by' partner for the return of the Sheffield Shield. Read more
BENDIGO SPIRIT (WNBL) NOT HAPPY WITH SYDNEY SPIRIT (NBL) Tuesday, 15 Jul 2008 05:30am Women's National Basketball League (WNBL) club, the Bendigo Spirit, has expressed its disappointment at the announcement from NBL team, the West Sydney Razorbacks, to change its name to the Sydney Spirit. Read more
REPORT CLAIMS ARTS SPONSORSHIPS INCREASINGLY USED AS MARKETING TOOL Tuesday, 15 Jul 2008 05:30am The Australia Council for the Arts' recent study into the changing face of the major performing arts sector in Australia has found corporate sponsors increasingly using arts sponsorships to derive strategic advantage and return on investment and that income from corporate sponsorship may have peaked. Read more
WEST SYDNEY RAZORBACKS NOW THE SYDNEY SPIRIT Tuesday, 15 Jul 2008 05:30am The West Sydney Razorbacks will be known as the Sydney Spirit after officially announcing its name change for the upcoming 2008/09 National Basketball League (NBL) season. Read more
LEASEPLAN MAY LOOK TO ASIA AFTER ENDING BULLDOGS SPONSORSHIP Tuesday, 15 Jul 2008 05:30am Leaseplan, which has re-oriented its business for growth in Asia, might consider sponsorship properties in the region, after it decided against supporting the AFL's Western Bulldogs for a third term. Read more
COCA-COLA OLYMPIC SPONSORSHIP LEADS WAY Friday, 11 Jul 2008 05:30am A recent survey conducted by marketing consultancy, R3, and media researcher, CSM, has shown that 46.6 per cent of respondents recalled Coca-Cola as an Olympic sponsor, a rate more than 20 per cent higher than the nearest competitor. Read more
NAMING RIGHTS SPONSOR SECURED FOR SURF FESTIVAL Friday, 11 Jul 2008 05:30am Australian energy services company, Country Energy, has been confirmed as naming rights sponsor for the Australian Surf Festival, the association likely to extend to a three-year deal. Read more
FORD REVIEWS MOTORSPORT SPONSORSHIP PORTFOLIO Friday, 11 Jul 2008 05:30am Ford Australia has announced a complete review of its motorsport sponsorship aimed at focusing the budget on a smaller number of teams to increase its return on investment. Read more
RISING FUEL PRICES AFFECT TIGER AIRWAYS SPONSOR SEARCH Thursday, 10 Jul 2008 05:30am Budget airline, Tiger Airways, will announce its first major sponsors within the next three months, with budget uncertainty brought on by increasing fuel prices in the aviation industry delaying sponsorship talks in the immediate future. Read more
PANASONIC SPONSORS THE AUSTRALIAN MUSEUM Thursday, 10 Jul 2008 05:30am Panasonic Australia has been named as the Australian Museum's new leading scientific research sponsor. Read more
