PRE-2012 WILL SEE MAJOR REVENUE FOCUS FOR NRL Tuesday, 27 May 2008 05:30am The National Rugby League (NRL) will ramp-up revenue generation leading up to 2012 when the game's media rights contracts come up for renewal. Read more
'YOU CAN'T STOP AMBUSH MARKETING' SAYS CONSULTANT Tuesday, 27 May 2008 05:30am Poor sponsorship activation and a failure to engage target markets fully will likely lead to an increased occurrence of ambush marketing, says author of the Ambush Marketing Toolkit, Kim Skildum-Reid. Read more
MAJOR LEVERAGING EVENT SCHEDULED FOR FORD Friday, 23 May 2008 05:30am As major sponsor of Australian Football League (AFL) club, the Geelong Cats, Ford will leverage its association with the club through use of its myriad V8 Supercars sponsorships at Ford Fan Day next weekend. Read more
PARTNERSHIP GETS REAL FOR A GOOD CAUSE Friday, 23 May 2008 05:30am The Australian Football League (AFL), Sony Foundation Australia and Youth Off the Streets' GetReel program have joined forces to raise over $180,000 for the charity. Read more
PERTH SECURES JOHNNY WALKER CLASSIC FOR 2009 Friday, 23 May 2008 05:30am The Johnnie Walker Classic will return to Perth, Western Australia in 2009, marking the fifth occasion the event has been staged in Australia. Read more
NRL MINIMAL SPONSORSHIP PRICING MODEL: HOW IT WILL WORK Friday, 23 May 2008 05:30am With much discussion of the NRL's minimum sponsorship pricing proposal, Sponsorship News examines the inner workings of the concept. Read more
LAWYER SAYS NRL SPONSORSHIP PRICING GUIDELINES MIGHT BE ANTI-COMPETITIVE Friday, 23 May 2008 05:30am The NRL's proposed minimum pricing guidelines for major club sponsorships might be in breach of competition laws and could be unenforceable, according to sports lawyer, Ian Fullagar. Read more
ENERGYAUSTRALIA TOPS CORPORATE RESPONSIBILITY LIST Thursday, 22 May 2008 05:30am EnergyAustralia has been announced as Best Performing Australian Company for 2007 after topping the fifth Corporate Responsibility Index (CRI). Read more
FIFA TO ANNOUNCE TWO WORLD CUP HOSTS AT ONCE TO INCREASE SPONSORSHIP Thursday, 22 May 2008 05:30am In an attempt to increase television and sponsorship revenues, FIFA will announce the winning 2018 and 2022 World Cup host nations on the same day, incidentally boosting Australia's chances of hosting either event. Read more
WA GOVERNMENT OPEN TO SINGLE PREMIER MOTORSPORT FACILITY Thursday, 22 May 2008 05:30am The West Australian State Government has thrown its support behind a single premier motorsport facility in WA to cater for year-round events, after appointing GHD as a consultant to undertake a review of motorsport facilities in Western Australia. Read more
