The Sports Business Group at accounting giant, Deloitte, has tagged Formula One as the world's highest revenue generating sporting event, eclipsing the NFL, MLB and FA Premier League.Read more
Figures released this week from the 2006 Census of Population and Housing on sport and physical recreation occupations have shown a 21.6 per cent increase in persons employed in the industry since 2001.Read more
After announcing a new grants scheme in January, Australian franchise bakery, Baker's Delight, has talked sponsorship strategies and revealed that grant recipient announcements are not far off.Read more
The Australian Rally Championship has secured a new fuel partner for the elite category of the 2008 National Championship.Read more
The Australian Rugby Union (ARU) has announced the renewal of one of its most enduring sponsorships.Read more
Telstra BigPond, through its partnership with the Australian Football League (AFL), has overhauled its entire network of AFL club websites and increased its broader content strategy with the football code.Read more
Harvey Norman will take its National Rugby League (NRL) Centenary Year sponsorship to the NSW South Coast tomorrow as part of its naming rights sponsorship of the biggest skills clinic in the Rugby League history.Read more
One of the longest standing sponsors of the Museum of Sydney has extended its sponsorship for a further three yearsRead more
BrandAdvantage has announced the pending introduction of a new sponsorship evaluation tool, the Media Brand Valuer system, due for release in May 2008.Read more
National Rugby League (NRL) club, the Parramatta Eels, has confirmed a new sleeve sponsor.Read more
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