More latest news - page 1488

ANNOUNCEMENTS FROM THE SLINGERS

Australian National Basketball outfit, the Singapore Slingers, has announced an official high definition television broadcast partner and a new official beer sponsor.

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YOU CAN'T ZAP THROUGH A VENUE - HISENSE

Consumer electronics and household appliance company Hisense - which has just acquired the naming rights of Melbourne's Vodafone arena for six years - says venue sponsorship has a big advantage over traditional commercials: 'you can't bypass a name on a stadium the way you zap through a commercial".

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CAMS AND OCTAGON UNITE FOR SAFARI

The Confederation of Australian Motor Sport (CAMS) has announced that the nine-day, 5,500 kilometre off-road race, the Australasian Safari, will run as a CAMS sanctioned event until 2010.

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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