NIB LOOK TO BOOST NRL SPONSORSHIP SPEND Tuesday, 06 May 2008 05:30am Health insurer, NIB, has hinted that it will seek out further National Rugby League sponsorship and is on the verge of finalizing a new State of Origin sleeve sponsorship. Read more
LEVERAGING SPONSORSHIP THREE-WAYS Friday, 02 May 2008 05:30am Australian Institute of Sport (AIS ) sponsors, Thermoskin, Vasyli Medical and Premax, have come together to collectively leverage their associations with the AIS through an innovative three-way promotion. Read more
HISTORIC PARTNERSHIP FOR NSWRU Friday, 02 May 2008 05:30am The New South Wales Rugby Union (NSWRU) has signed a historic two-year partnership with Japanese Rugby Union club, NTT Communications. Read more
ETIHAD AIRWAYS REVIEWING POTENTIAL AUSTRALIAN SPONSORSHIPS Friday, 02 May 2008 05:30am Etihad Airways has confirmed that it is looking at further Australian sponsorships following its recent sponsorship of the Sydney Biennale. Read more
EXPERIENTIAL, ONLINE AND SOCIAL NETWORKS CRUCIAL INFLUENCERS OF YOUNG PEOPLE: COMPS Friday, 02 May 2008 05:30am The Coalition of Major Professional Sports (COMPS) says the move to ban alcohol advertising on television and radio between 5am and 9pm may be of little use in reducing binge drinking among young people, due to other external influences. Read more
HYUNDAI EXTEND A-LEAGUE NAMING RIGHTS DEAL Friday, 02 May 2008 05:30am Football Federation Australia (FFA) and Hyundai Motor Company Australia have confirmed the extension of Hyundai's naming rights partnership of the A-League football competition for four more years. Read more
MELBOURNE MAY HAVE SECOND A-LEAGUE TEAM BY 2010 Thursday, 01 May 2008 05:30am A second Melbourne-based A-League team may join the competition sooner than expected, after Football Federation Australia (FFA) identified Melbourne as a priority location in the quest to expand the A-League from eight to 12 teams. Read more
HOCKEY QUEENSLAND LANDS NEW SPONSOR Thursday, 01 May 2008 05:30am Hockey Queensland has finalised a new three-year sponsorship deal which is expected to provide support for hockey communities throughout the state. Read more
OLYMPIC SPONSORS COUD LOSE MILLIONS Thursday, 01 May 2008 05:30am With 'Free Tibet' protests making their mark in the lead-up to the Beijing Olympic Games, sports business research and consultancy company, SPORT+MARKT, has suggested sponsors could lose millions of dollars in sponsorship revenue. Read more
EVENT SPONSORSHIP ON THE HORIZON FOR COMMONWEALTH BANK Thursday, 01 May 2008 05:30am The Commonwealth Bank will look to incorporate event sponsorship into the marketing mix for its newly launched specialist banking division, Healthcare Banking, with five specified areas to be considered. Read more
