After having its sponsorship with V8 Supercar team, WPS Racing, finished only two weeks ago, Australian retailer, Wow Sight & Sound, has re-joined the V8 Supercars with a new team sponsorship.Read more
Fremantle Football Club has reached a record number of sponsors for a single season in securing its new silver level sponsor for the next three years.Read more
The inaugural National Rugby League (NRL) under-20 youth competition, The Toyota Cup, is set to kick-off in less than a month, with NRL clubs expressing uncertainty towards the concept's long-term success.Read more
Panasonic Australia has been confirmed as an official telecast partner for Channel Seven's broadcast of the 2008 Beijing Olympic Games. Read more
The NSW Surf Life Saving Championships (SLSC) has secured a naming rights sponsor for the next three years.Read more
The New South Wales Rugby Union's (NSWRU) Annual Report, tabled at the recent NSWRU Annual General Meeting, has revealed a surplus from the 2007 season, with a 100 per cent sponsorship renewal rate providing a major factor.Read more
Motorcycling Australia and Williams Event Management (WEM) have secured a naming rights sponsor for the 2008 Australian Women's Championship, with the sponsorship to assist in providing free entry to all rounds for the first-time ever.Read more
Australia is falling behind the pace with its implementation and use of experiential marketing as a tool to drive further value out of sponsorships, says Traffik managing director, James Neale.
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V8 Supercars' HSV Dealer Team has announced a new naming rights sponsor for the 2008 V8 Supercar season.Read more
Australian Formula Ford Management and Ford Australia have secured a naming rights sponsor for the Australian Formula Ford Championship.Read more
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