Sonos deal speaks volumes for Collingwood
Sonos has partnered the AFL’s Collingwood Football Club and will supply equipment across club sites and activations this year.
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Officeworks joins Lite n’ Easy as Wheelchair Rugby Australia backer
Wheelchair Rugby Australia (WRA) has added Officeworks as its schools program partner for 2025 in a second commercial deal signed in as many weeks.
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MINI marques new models by signing Kate Reid as ambassador
MINI Australia has appointed former Formula 1 engineer Kate Reid as a brand ambassador.
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Double deals for Firebirds with Containers for Change, Uni of Queensland
Containers for Change and the University of Queensland have extended with Netball Queensland and the Firebirds team for this season.
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Olympic sponsorship lifts French brand perceptions
French brands LVMH, Air France, and Orange increased brand appeal and awareness among international audiences by sponsoring the Paris 2024 Olympic and Paralympic Games, according to Brand Finance’s 2024 Global Brand Equity Monitor.
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Western Bulldogs go to Mars in boost to Ballarat local footie
The AFL’s Western Bulldogs and Mars have combined to deliver more than $40,000 worth of the confectioner’s products to community football clubs in Ballarat and Victoria’s Central Highlands.
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TAL joins Heart Foundation in heart disease prevention
TAL Insurance has signed a three-year partnership with the Heart Foundation in line with its preventative health policy.
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Rokeby Nutrition commits to sustain the Brisbane Broncos
Rokeby Nutrition has signed a support partnership with the Brisbane Broncos for this NRL season.
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AOC posts $10.1 million Olympic year deficit
The Australian Olympic Committee (AOC) recorded a $10.1 million deficit in 2024 which it says reflects increased games-year expenditure for Paris.
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Thunderbirds’ Georgie Horjus to be ambassador in SA road safety push
Netball SA has signed with the state’s Department for Infrastructure and Transport for the Adelaide Thunderbirds to join its THINK! Road Safety Partnerships program.
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