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GLOBAL ARTS SPONSORSHIP SHIFT FOR HSBC

Following yesterday's announcement that it will enter the realm of arts sponsorship in Australia for the first time, HSBC has elaborated on the strategic reasons behind the change, revealing that the move is inline with HSBC global initiatives.

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GOLF AUSTRALIA LOSES MAJOR SPONSOR

Golf Australia is without a naming rights sponsor for the Australian Open tournaments after funds management company, MFS, parted ways after three years of support.

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DISAPPOINTING 2007 HAS SILVER LINING FOR PANTHERS

Despite finishing with the wooden spoon in the 2007 National Rugby League (NRL) season, the Penrith Panthers' recent annual financial report has shown that gate receipts and sponsorships were up for the year, despite a $10.5 million loss before tax.

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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