AUSTRALIA FALLING BEHIND USA IN EXPERIENTIAL MARKETING ADAPTION Thursday, 21 Feb 2008 05:30am Australia is falling behind the pace with its implementation and use of experiential marketing as a tool to drive further value out of sponsorships, says Traffik managing director, James Neale. Read more
NAMING RIGHTS SPONSOR FOR HSV DEALER TEAM CAR Wednesday, 20 Feb 2008 05:30am V8 Supercars' HSV Dealer Team has announced a new naming rights sponsor for the 2008 V8 Supercar season. Read more
FORMULA FORD CHAMPIONSHIP LOCK IN NAMING RIGHTS SPONSOR Wednesday, 20 Feb 2008 05:30am Australian Formula Ford Management and Ford Australia have secured a naming rights sponsor for the Australian Formula Ford Championship. Read more
LOOKING BEHIND ANZ BANK'S SPONSORSHIP ROLL Wednesday, 20 Feb 2008 05:30am ANZ Bank has significantly increased its sponsorship portfolio over the last six months and has created a well-balanced portfolio of arts and sports properties. Louis Eyres from ANZ discussed this strategy with SSA. Read more
BESIEGED BULLDOGS SECURE SHORTS SPONSOR Wednesday, 20 Feb 2008 05:30am National Rugby League (NRL) club, the Mitsubishi Electric Bulldogs, have announced a new shorts sponsor. Read more
SPONSORSHIP SWAG FOR SYDNEY SUPERBOAT SPRINT Wednesday, 20 Feb 2008 05:30am The inaugural Sydney Superboat Grand Prix is set for next month, with a slew of sponsors already on-board. Read more
SPORTSPEOPLE INTRODUCE INDUSTRY FIRST Tuesday, 19 Feb 2008 05:30am Sports industry recruit agency, Sportspeople, has introduced an industry first into its online jobs boards. Read more
PERTH GLORY KICKING GOALS IN CHINA Tuesday, 19 Feb 2008 05:30am Australian football team Perth Glory will play three exhibition matches in China next month, as part of a partnership with Australian wine exporter, Golden Star International. Read more
DEVELOPMENT SERIES LANDS MAJOR SPONSOR Tuesday, 19 Feb 2008 05:30am Motorcycling Australia and Williams Event Management (WEM) have confirmed a new naming rights sponsor for the 2008 MX Development Series. Read more
NORTH QUEENSLAND STRIKE GOLD Tuesday, 19 Feb 2008 05:30am National Rugby League (NRL) club, the North Queensland Cowboys, have secured a gold sponsor for the next three years. Read more
