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MELBOURNE GRAND PRIX BAD NEWS SPURS SPONSORS

The recent bad news from Formula One racing boss, Bernie Ecclestone, concerning the uncertain future of the Melbourne Formula One GP post-2010 is now well known, but what impact will it have on the sponsorship market?

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MFS COMMITTED TO AUSTRALIAN OPEN

Troubled financial services company, MFS, has reaffirmed its full commitment to the sponsorship of the men's and women's Australian Open golf tournaments.

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OPTUS DANCE UP SPONSORSHIP STORM

Optus and Network Ten have joined forces for a fully-integrated sponsorship of Ten's inaugural season of 'So You Think You Can Dance Australia' (SYTYCDA).

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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