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SOUTHS LOSES ITS FIREPOWER

The South Sydney Rabbitohs and major sponsor, Firepower, have ended their one-year partnership, with Souths seeking a long-term sponsorship commitment and Firepower deciding to move more of its sponsorship budget offshore.Read more

SPONSORSHIP SCARE IS STORM IN A TEA CUP

Rumours of a rift between Australian Football League (AFL) club, the West Coast Eagles, and major sponsor, Vodafone, have been dismissed by West Coast Eagles relationship marketing manager, Tony Haselhurst.Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?