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PHOENIX SIGNS MAJOR SPONSOR

New Zealand-based Hyundai A-League club, the Wellington Phoenix, has confirmed a new principal sponsor for the remainder of this season and next.

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TOUR DOWN UNDER CONFIRMS MAJOR SPONSOR

After the announcement that South Australia's Tour Down Under will become part of the world's ProTour cycling series, another major event sponsor has now been unveiled.

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CRITICAL COMMENT ON SWEENEY REPORT

The sponsorship industry has questioned whether the broad-based Sweeney Sports sponsorship awareness report is giving sponsorship professionals the targeted information they need.

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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