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SOUTHS LOSES ITS FIREPOWER

The South Sydney Rabbitohs and major sponsor, Firepower, have ended their one-year partnership, with Souths seeking a long-term sponsorship commitment and Firepower deciding to move more of its sponsorship budget offshore.

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SPONSORSHIP SCARE IS STORM IN A TEA CUP

Rumours of a rift between Australian Football League (AFL) club, the West Coast Eagles, and major sponsor, Vodafone, have been dismissed by West Coast Eagles relationship marketing manager, Tony Haselhurst.

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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