KFC takes Big Bash League naming rights again
Cricket Australia (CA) has extended its KFC deal for three years.
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Women’s elite sports to be worth US$2.3 billion in 2025 – Deloitte
Global revenues in women’s elite sports will exceed US$2.3 billion (A$3.76 billion) in 2025, according to a new Deloitte report.
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Allianz launches QR-coded link with Football Australia apparel deal
Allianz Australia has launched a new digital platform called Fan Hub that can be reached from a QR code carried on the pre-match warm up tops worn by Socceroos’ and Matildas’ players.
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Melbourne Mavericks in three-deal flush for 2025 season
The Melbourne Mavericks have signed three sponsorship deals ahead of the 2025 Super Netball season, extensions with Hyundai and Hills as well as new partner Master Builders Victoria.
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McDonald’s rolls over sponsorship of North Queensland Cowboys
McDonald’s has extended with the North Queensland Cowboys in a multi-year deal to run until the end of 2027.
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GIANTS membership leap brings smile to 2024 financials
The AFL’s GWS GIANTS have reported a strong financial performance for the 2024 season posting growth in revenue to realise an operating profit of $5.5 million.
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Titans, biggest bus operator Kinetic extend to 2027
The Gold Coast Titans have renewed with Kinetic for three years to the end of the 2027 season.
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Rabbitohs sniff events opportunity with Element Live Productions
The South Sydney Rabbitohs have signed with Element Live Productions (ELP) in a first NRL club deal for the sponsor.
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