VICTORY FOR A-LEAGUE IN FOOTBALL CODES' ASIA PUSH
In the same week that rival A-League club Sydney FC has scored a major promotional coup in linking with superstar David Beckham, the Melbourne Victory ...Read more
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GROWING DRAG RACING TRACK OPENS NAMING OPPORTUNITY
In a week that has seen Telstra implicated in a move to end its naming rights arrangement at Melbourne's Telstra Dome, in the north of ...Read more
NEW MINI RACING SERIES TO ADD TO MOTORSPORT SPONSOR POOL
Despite raising some issues with authorities earlier in the year, Mini Australia has confirmed that it will bring the internationally successful MINI Challenge to Australia ...Read more
NSW GOVERNMENT INJECTION TO OPEN UP MAJOR EVENT SPONSORSHIP MARKET
The NSW state government's move this week to inject $85 million into major events for the state should also see a surge in major sponsorship ...Read more
HARRIS COFFEE LEVERAGING NETBALL ASSOCIATION
Having been running on-pack promotions leveraging its involvement in the sport since the beginning of June, Harris Coffee has provided a rundown of its new ...Read more
PLENTY OF MOVEMENT IN HARNESS RACING SPONSORSHIP
Having recently approved $6 million in funding for the new series over the next five years, Harness Racing NSW (HRNSW) has made significant headway on ...Read more
SPORT MARKET CHANGING THANKS TO NATIONAL TALENT IDENTIFICATION AND DEVELOPMENT
The Australian sporting landscape looks set for a subtle shift in coming years with the Australian Sports Commission (ASC) currently progressing its National Talent Identification ...Read more
TELSTRA CAGEY ON DOME RUMOURS
Although the company did not comment on the rumours to SSA, Telstra is understood to be looking into an exit plan for its naming rights ...Read more
BEIJING GAMES BUSINESS CLUB READY TO GO
The Australian Government's Austrade department recently launched the newest incarnation of its successful Business Club Australia program, which provides networking and business initiatives designed to ...Read more
