Hockey Australia has extended its ASICS deal for three and a half years taking the sportswear brand’s support for the Hockeyroos and Kookaburras through to the Los Angeles 2028 Olympics.
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The Professional Bull Riders (PBR) Australia has signed sponsor Volando Tequila which will use the deal to support its Ranch Water brand launch here.
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New Zealand Media & Entertainment (NZME) has extended its New Zealand Warriors sponsorship taking the relationship out to 32-years with the NRL club.
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The US National Basketball Association’s (NBA) deputy commissioner & chief operating officer Mark Tatum says technology, international events and structured player incentives are essential to the growth of the sport globally.
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Coinbase has signed with the Cronulla Sharks for a spot on the players’ front of shorts for the rest of the season.
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West Coast Eagles have signed engineering and technology specialist APD Global as a sponsor.
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The NRL’s Canterbury-Bankstown Bulldogs have closed sponsorships with Young Academics, BSc and Casaview Homes for 2025.
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MA Services Group has signed with the Brisbane Lions for the remainder of the AFL and next AFLW seasons.
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Representatives from Cricket Australia, Victoria Racing Club and the LA Rams have called for innovation in sport commercialisation, warning against relying on old methods to grow audiences.
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The NSW Department of Education has called for tenders from sponsors interested in supporting the first NSW School Sport Games which will be held mid-year.
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