Thrifty deal nabs third naming rights to Supercars opener
Vehicle rental brand Thrifty has taken naming rights to the Sydney 500 for the third consecutive year with Supercars' season opener.
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Trojan Tools renews with Melbourne United
Trojan Tools has extended its backing for Melbourne United until the end of the NBL28 season.
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Swimming’s new Nine deal promises sponsor splash
Swimming Australia’s new 10-year broadcast deal with Nine is already driving increased commercial interest with sponsors re-engaging with the sport.
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4 Pines extends naming rights to Manly Sea Eagles home
4 Pines has renewed its deal for naming rights to the Manly Warringah Sea Eagles home ground until the end of the 2027 season.
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Brands must rethink sponsorship announcements says expert
Sponsorship announcements often follow a predictable pattern which limits their impact according to UK marketing professional Rich Johnson.
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BYD drives into three-year LIV Golf Adelaide deal
Agency 54 has secured a three-year sponsorship agreement between electric vehicle marque BYD and LIV Golf Adelaide.
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Louis Vuitton Australian GP title sponsorship in the bag
Louis Vuitton marks its first trackside sponsorship to become title partner of the 2025 Formula 1 Australian Grand Prix.
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Insights into Grill’d first AFL deal
Grill’d Healthy Burgers has committed to its first major partnership in the AFL with the Melbourne Demons.
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Wahl enters NRL and chooses Dolphins
The Dolphins have signed a multi-year sponsorship with grooming brand Wahl.
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