Nueva signs with South East Melbourne Phoenix
Nueva has signed on as a major partner of basketball’s South East Melbourne Phoenix.
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Tribal Sport displaces Valour in Firebirds asset
The Queensland Firebirds have signed Tribal Sport as its new apparel partner for the 2025 Super Netball season.
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HCLTech leverages Cricket Australia for brand, talent engagement
HCLTech says it has enhanced its global brand strategy and talent engagement through its partnership with Cricket Australia (CA).
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Brisbane Roar lands Hellyer Metals as major backer
The A-League’s Brisbane Roar has struck a two-year major deal with miner Hellyer Metals.
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Study spotlights gaming as shaper of sports fandom
A new study by The Gang and research firm Savanta looked at sports video games and how they are reshaping sports fandom.
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CUPRA signs ProVelo Super League deal
CUPRA Australia has become vehicle partner to cycling’s inaugural ProVelo Super League (PSL) season.
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Basketball Victoria unveils growth strategy
Basketball Victoria (BV)has launched an ambitious strategic plan for 2025-2028.
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Wendy’s in Australian comeback but sponsorship plans unclear
Wendy’s has re-entered the Australian market with a new outlet on the Gold Coast, but it seems sponsorships are off the agenda for now.
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Bulldogs, Suttons Motors extend deal
The NRL’s Canterbury-Bankstown Bulldogs have extended with the Suttons Ford Homebush dealership.
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