Could CBA redefine its sponsorship strategy, post cricket?
The Commonwealth Bank (CBA) faces a pivotal moment in its sports sponsorship program after announcing it will end its 26-year partnership with Australian cricket in June this year.
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Illawarra Hawks’ Stuart Taggart to exit top job
Basketball’s Illawarra Hawks have confirmed that CEO Stu Taggart will step down at the conclusion of the NBL25 season after two-years plus in the role.
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Adelaide Strikers in major partnership with WeTrend
The Adelaide Strikers and the South Australian Cricket Association (SACA) have signed a three-year partnership with WeTrend.
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Sydney Swans report operating profit for 2024
The AFL’s Sydney Swans recorded an operating profit of $684,437 for the financial year ending October 31, 2024.
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Wishing you a wonderful holiday season from Sponsorship News
As the year winds down and the festive season begins, the team at Sponsorship News is preparing to take a well-earned break.
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ESA reveals fall in pro-environment sponsorships
The European Sponsorship Association’s (ESA) latest sustainability survey found a decline in commitments to pro-environment initiatives among sponsorship professionals compared to previous years.
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Boom Logistics is Perth Glory ALW principal partner
Boom Logistics has lifted its Perth Glory sponsorship to become principal partner to the A-Leagues Women’s (ALW) team for the next two seasons.
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Renewal deals for the THE LUME Melbourne’s VAN GOGH
THE LUME Melbourne has renewed with De Bortoli Wines and S.Pellegrino in their roles as beverage suppliers to the gallery’s VAN GOGH experience when it reopens on Boxing Day.
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Longtime TGI Sport exec exits after 13 years
Paul Malina has resigned from his role at TGI Sport after more than 13 years.
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St Kilda extends partnership with Gumbuya World
The St Kilda Football Club has renewed its partnership with Gumbuya World Theme Park for the 2025 season.
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