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NEW EURPOEAN SPONSORSHIP GUIDE AIMS HIGH

The European Sponsorship Association (ESA) and the UK-based SportBusiness Group have teamed up to produce a series of four reports to help boost a return on sponsorship investment. The reports, entitled . . .

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ASMA CONFERENCE FINALISED

The Australian Sponsorship Marketing Association (ASMA) has released a 'conference program snapshot' for its 2004 conference, featuring the full speaker line-up and conference rundown. Called Sponsorship: The . . .

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OWNERSHIP NOW ON AGENDA IN VIC RACING

In a move similar to NSW Racing's recently launched ownership scheme (issue 132), Racing Victoria Limited (RVL) has announced its own $3.6 million strategy to attract owners. According to RVL, there were 23,920 . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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