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RENEWALS LOOKING GOOD FOR GOLF

A source has indicated that the naming rights deals for both the ANZ Ladies Masters and the Jacob's Creek Open are likely to be renewed. Both deals were . . .

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30-54 DEMOGRAPHIC A NEW TARGET FOR GOLF UNIONS

Last week's announcement by the Queensland Golf Union (QGU) that the inaugural Queensland Mid-Amateur Championship will be conducted in August 2005 marks not only the establishment of Australia's first ever tournament for 'mid-amateurs', but also the beginning of a larger scale push to cater for the mid-amateur demographic - namely 30-54 year olds.
The QGU's . . .

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WATER BRAND TO FOCUS ON BUILDING WALLABIES DEAL

In a follow up to last week's look at water brand Mount Franklin and its entry into sports sponsorship, a spokesperson for the Coca Cola owned brand has revealed that the new sponsorship of the Australian Rugby Union (ARU) is definitely Mount Franklin?s first sponsorship of a sporting property, pointing out that traditionally the brand has focused on food and lifestyle events. Further to this, . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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