David Jones partners THE LUME Melbourne
David Jones has signed with THE LUME Melbourne and will integrate the gallery’s immersive art experiences into its retail stores.
Read moreMore latest news - page 179
A year in sponsorship through Gemba's Lens
As the year comes to a close, Gemba head of marketing strategy, Adam Hodge, has once again compiled a '12-months-of-Christmas' list showcasing the topics that captured the greatest attention of the agency’s sport and entertainment sponsorship clients.
Read more
Corks pop as Piper-Heidsieck extends with Australian Open
Piper-Heidsieck has renewed with the Australian Open (AO) tennis and will remain the tournament’s official champagne for another three years.
Read more
Plantation Homes becomes Brisbane Heat major sponsor
The Brisbane Heat has signed Plantation Homes as a backer ahead of the Big Bash League season.
Read more
Under Armour, ISC Sport align for teamwear
Under Armour has announced it will partner ISC Sport to integrating its global performance expertise with ISC’s local teamwear capabilities.
Read more
Flinders University lifts for Adelaide Strikers
Flinders University has expanded its Adelaide Strikers sponsorship and, becomes principal partner of the Big Bash League (BBL) team ahead of season 14.
Read more
Basketball.com.au launched to promote the code
LK Group owned website basketball.com.au is set to launch.
Read more
AGL, St Kilda extend with sustainability play
AGL has extended its partnership with the St Kilda Football Club’s AFL and AFLW teams until the end of the 2025 season.
Read more
Bulldogs, Western Sydney University formalise new deal
The NRL’s Canterbury-Bankstown Bulldogs have signed a memorandum of understanding with Western Sydney University to enhance community engagement and foster junior sports development in the region.
Read more