More latest news - page 181

M&M’s sweet backing for the Australian Open

The Australian Open (AO) tennis has signed M&M’s as its confectionery partner under a new multi-year agreement.

Bleasdale Vineyards returns to Melbourne Football Club

The AFL’s Melbourne Football Club has re-signed Bleasdale Vineyards as its wine partner.

SPORTFIVE targets FIVB Beach Volleyball World Championships

FIVB Beach Volleyball has appointed SPORTFIVE as sponsorship sales partner for the 2025 World Championships in Adelaide.

Collingwood, Emirates extend long association

The AFL’s Collingwood footie club has extended its partnership with Emirates for five years cementing a collaboration spanning 30 years.

SEN secures Perth Lynx majority stake

Sports Entertainment Group through subsidiary SEN Teams Pty Ltd has acquired a majority stake in the Perth Lynx Women’s National Basketball League (WNBL) team.

Newcastle Knights extend premium with Ausure Insurance Brokers

The NRL’s Newcastle Knights have renewed its Ausure Insurance Brokers partnership for four years to 2029.

How Haier’s AO deal strengthens its global tennis strategy

Haier’s new sponsorship of the Australian Open (AO) aligns with its existing partnership with the French Open according to head of brand & communications Mark Nesci.

Macarthur Bulls FC names Ringers Western as outfitter

Macarthur Bulls FC has named Ringers Western as outfitter for its men’s A-League team in the 2024/25 season.

Carlton reports commercial revenue concerns, but members up

The AFL’s Carlton Football Club has released its annual financial report for the year ending 31 October 2024.

Sponsorship News Highlights - 8 December, 2024