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ADIDAS OUT OF LOCAL SOCCER

Although sportswear company adidas had been one of the only major sponsors of the sport for the last ten years, the newly-formed Australian Soccer Association (ASA) has secured rival company Nike...

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WA PLANS INDOOR FACILITY

Meanwhile, in Western Australia, the State Government is set to call for developers to submit plans for the construction and operation of a multipurpose indoor entertainment and sports stadium. A statement pointed . . .

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NAMING RIGHTS FOR 2005 BATHURST 1000 ON OFFER

With 2004 marking the final year of Bob Jane T-Mart's naming rights deal for the Bathurst 1000 V8 race, it will be interesting to see how the event's new promoter, AVESCO, approaches the sponsorship market in the lead up to its first Bathurst 1000 in 2005. As reported in . . .

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ICE CREAM BRAND IN AGAIN FOR SURF LIFE SAVING WA

Surf Life Saving WA has confirmed that Peters and Brownes, the Western Australian trading name for Perth-based global ice cream and dairy company, PB Foods, has extended its sponsorship of the organisation until 2005. As well as . . .

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GLORY TO REVAMP MATCH DAY

At the unveiling of its new logo at last week's official club launch, the Perth Glory A-league club also announced plans to change the way it presents its home games for the new competition.
Glory CEO Jeff . . .

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SUPERBIKES PROMOTER LOOKING AT DEMOGRAPHICS

In the second part of our look at the current push by the Australian Superbikes Championship (ASC) to rival Australia's top motor sport events, the ASC's promoter, Terry O'Neill, has provided an insight into the event's demographic breakdown from a sponsorship perspective.
He told pando . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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