Bulldogs extend ASICS partnership
The Western Bulldogs have re-signed with ASICS and the global sportswear brand will continue as apparel partner until the end of 2028.
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Emirates renews with Australian Open to boost community program
Emirates has renewed with Tennis Australia for five years and the new agreement will focus on community initiatives alongside ongoing support for the Australian Open.
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Marketers turn to AI amid challenges: NielsenIQ
Senior marketers are integrating artificial intelligence (AI) into combatting challenges in consumer behaviour, budget constraints, and long-term brand-building according to the 2024 CMO Outlook report from NielsenIQ.
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NEC extends with Essendon
NEC has extended with the Essendon Football Club to remain technology solutions partner and naming rights holder at the Hangar training centre until at least the end of 2027.
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ISC re-signs with SportWest
SportWest has extended ISC Sport for an additional three years which continues as preferred apparel partner to the Western Australian sports body.
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Todd Greenberg named Cricket Australia CEO
Cricket Australia has appointed Todd Greenberg as its new CEO, effective at the end of the domestic summer in March.
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HOME Docklands signs with Melbourne Renegades
HOME Docklands has become the Melbourne Renegades’ accommodation partner for the WBBL and upcoming BBL seasons.
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Jennie Sager appointed CEO at the WNBL
The Women’s National Basketball League (WNBL) has made Jennie Sager its CEO and she commences on 2 January.
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NSWRL struts five-year adidas deal
The NSW Rugby League (NSWRL) has signed a five-year partnership with adidas which becomes apparel and footwear partner to the NSW Blues from 2025 to 2029.
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Geelong achieves record financial growth
The AFL’s Geelong Football Club has reported a net profit of $6.57 million for the year ending 31 October 2024 – a massive 763% increase compared to the $760,829 in the prior period.
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